Before I ever worked in this business, I did what you might be doing right now: I ordered “mad honey” from a slick website. Great story, great photos, great price. When I later had that kind of jar tested, the result was what I've since seen over and over — ordinary honey, barely a trace of the compound that makes mad honey what it is.
That jar taught me the rule I've worked by ever since: in this market, a story is not evidence. A mountain is. A lab report is. A standard is. So those are the three things this page will show you.











