The first jar you forgave. Wrong shop, no reviews, your own fault. The second one had four hundred reviews and a good label — and it tasted like warm sugar with a hint of caramel, which is precisely what it was.
Two months of evenings, and nothing about the evening changed. Around $90, gone. The reviews that sold it to you are still up.
Then somebody who does this for a living looked at both labels for about four seconds and named what was missing: no region, no harvest season, no test result. Not one number anywhere on either jar.
That is the whole trick of this category. Mad honey is real, it is rare, and it is expensive to get down off a cliff — so the cheapest way to sell it is not to sell it at all. Blend a little in, or none, and write something good on the label. Nobody can check a story.
You cannot fake a lab report with a number on it.
— Xenophon, Anabasis, 401 BC
So the problem is not mad honey. The problem is that almost nobody publishes what is in the jar. Here is ours, before we tell you anything else about it.








